The Art of Storytelling

Breakfast webinar with We are Laia and Pompe Hedengren

This morning, I had the privilege to attend an inspiring virtual breakfast meeting, the 'Laja Breakfast Club' arranged by We are Laja, with guest Pompe Hedengren, CEO and Creative Director of Stockholm Graphics.

They shared some thoughts on:

• how to tell a great story by packaging and visualizing an organization's core values

• how to create 'pull' (the desire for the recipient viewer to want more) instead of 'push' (the organization telling you what they want you to know or do)

• how to tell a renaissance story for an organization by going from current state to desired state and conveying the journey

• the importance of being able to present the Vision to evoke Passion (the emotional side of brand building)

Great storytelling is about evoking the passion and urge in both the storyteller and the recipient/viewer.

It was a very inspiring morning with example films showcasing the Royal Opera's vast costume and props collection, our cultural heritage through the National Museum and the astonishing Aquanauts performance in Stockholm.

#storytelling #branding