Successful Interim Management assignment at Pley
- Marie-Louise Cleeren
- Aug 31, 2023
- 1 min read
Updated: Jan 14
Today was the last day in the client's office for Mimmis Cleeren after a successful 4-month consultancy assignment as Interim Head of Marketing at Pley, covering a crucial phase of brand development, marketing planning and execution for the company while their regular head was on paternity leave.
Thank you to the whole Pley team - such a fun team to work with!
Mimmis's consulting responsibilities included:
B2B branding & marketing strategies to attract more game publishers/developers to the Pley cloud distribution platform
Developed new Brand Book/ Visual Identity Guidelines & Brand Assets together with creative agency Klingit, and managed implementation across corporate marketing channels
Target Audience Analysis & segmentation
Developed B2B value proposition & proof-points, crafted B2B and developer marketing messaging
Website project management, content creation & SEO
Event management, booth construction & design for GamesCom and Pocket Gamer Connects Helsinki
Creation of new marketing materials, videos and animations
Oversaw planning, execution & optimization of digital marketing campaigns (e-mail, paid social media, SEM)
Team coaching, marketing priorities & setting KPIs
Pley enables mobile game publishers and development studios to expand their reach to the web and reap the rewards of increased playtime and higher average revenue per user for their game. They do this by offering a toolchain and cloud distribution platform that includes hosting, monetization, browser compatibility and cross-platform play, while enabling developers to port their game to the web and easily manage release cycles. Visit pley.com to learn more.
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