Managing change, marketing & communications during digital transformation
- Marie-Louise Cleeren
- Aug 20, 2019
- 2 min read
Many companies today are going through a digital change journey. It's about staying competitive in an increasingly connected world where one's customers and partners, employees and competitors are online for a large part of their waking hours.
For some organizations, the digital change journey means a total change (digital transformation) of business models, products and services, internal work tools and processes, as well as of marketing and communication strategies to digital platforms, tools, work methods and processes where advanced data collection and analysis are central.
For others, it is more about streamlining and modernizing their marketing and communication through digital channels and getting better at analyzing the effect of their marketing efforts. Exactly how transformative these changes are for the organization and its management depends entirely on the industry you are in, which products or services you offer, and how best to reach your target audiences, existing or new ones.
Digital transformation is also about creating a 'digital mindset' in the organization, about collaboration and spreading knowledge and experiences about new digital ways of working. How do you get the employees involved in the change process, accepting and actively using new digital tools and technologies so that the organization gets the maximum return on its investment in digitalization?
As part of supporting companies and organizations through the digital transformation, SUNMICO offers consulting services in strategic planning, digital change management and digital marketing.
Examples of assignments that SUNMICO can undertake:
Brand review and digital brand strategy – How to build your brand digitallyReview of the company's positioning, offering, business objectives, target audiences, competitive situation, how you want to be perceived (rational and emotional factors), graphic profile, and current marketing and communication channels. Based on this, I then propose a digital brand strategy that suits your business.
Digital change management – processes, internal and external communication strategies and action plans to achieve 'digital awareness & adoption' among customers and employees.
Preliminary study & strategic advice for streamlining your marketing and communications
Situation analysis, evaluation and recommendations for your business
How to switch from traditional to digital marketing or achieve the appropriate marketing mix
Digital channel and content strategy
Goals and KPIs – what you should measure and why
Digital marketing and communication in practice – help with strategy, planning, implementation and follow-up with a focus on increased brand recognition and growth.
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