Increase your sales through Social Selling
- Marie-Louise Cleeren
- Oct 24, 2024
- 2 min read
It’s never too late to learn more about how to market and sell better.
At a webinar yesterday with Vaam, participants learned how to "Increase your sales through Social Selling” from the highly energetic Josef Fallesen, Founder and CEO of Vaam.
Some take-aways and recommendations from the session:
Be active on LinkedIn – post regularly (1-3 times/week) – continuity is key to gain visibility and stay top of mind among your contacts
Mix posts with text, images and video
Post in the morning (weekdays 8-11am), Tuesdays are generally the best day – this is when people are most active on LinkedIn
Posts with external links will reduce your reach by 2x-2.5x
However helpful the links are to the reader of the content, LinkedIn unfortunately penalizes you for leading the reader away from the LinkedIn platform
Many work around this by placing the external link in the comments (just make sure you’re not the first one to comment on your own post)
You can also place the link in an image or PDF in the post
Define your Ideal Customer Profile (ICP) and make sure your content posts are relevant to your target audience’s interests / problems / concerns
Use Sales Navigator to conduct searches and create leads lists based on your ICP so that you can get alerts when prospects among your ICP’s post something – this will allow you to comment/interact with your ICP and become top of mind
Use a social selling tool like Vaam (has a plug-in for LinkedIn) to set up a simple sales process to effectively target your ICP’s with a combo of LinkedIn, mail and video
Good luck!
Comments