Generative AI tools and the future of Marketing
- Marie-Louise Cleeren
- Sep 17, 2024
- 2 min read
Today MMC Learning organized an interesting an inspiring webinar on the topic of "Generative AI Tools - Future of Marketing", a Marketing Insights Masterclass diving into nine AI superpowers, demonstrated using different AI tools, prompts and workflows.
As of last week, ChatGPT apparently has 200 million weekly active users.
Today, AI is mostly used in marketing for different kinds of content creation for web, social media and e-mail marketing, but is expected to be applied to more areas of marketing in the near future.
MMC compares Generative AI to ”a magic fountain” which can be used for creating a wealth of AI generated content, strategies, plans and analysis, including:
Images (e.g. using Midjourney)
Music
Text-to-voice, voice-to-text and translation to different languages
Videos using avatars (HeyGen, Synthesia)
Creating plans or guidelines, e.g. marketing strategy, campaign plans, sales guidelines (e.g. using ChatGPT with Doc Maker function)
Analytics or reporting, e.g. identifying patterns or creating summaries using analytics
Avatar influencers
AI twins that can do what your physical self cannot
MMC provided a great summary of the nine AI superpowers for marketing:
1. Adaptive Author – depth with meaningful text generation
2. Creative Alchemist – inspired visual content
3. Media Architect – audio-video experience
4. Asset Builder – digital property + avatars
5. Insights Synthesizer – actionable intelligence
6. Time Master – enter a productive FLOW state
7. Team Power-up – deploy an AI force
8. Futurist – anticipate, adapt, understand and influence (use AI to forecast the future)
9. Thinking Partner – connect the dots with intention and purpose
Lots of food for thought and great examples.
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