Client: Sivers Semiconductors
Assignment
Sivers Semiconductors is a leader in SATCOM, 5G, 6G, Photonics, and Silicon Photonics that drives innovation in global communications and sensor technology. Their two business units, Wireless and Photonics, supply cutting-edge, integrated chips and modules critical for high-performance gigabit wireless and optical networks.
Sivers Semiconductors (formerly Sivers IMA) was in an exciting growth phase where it had garnered attention for its competitive products but needed to build brand awareness, trust, and start generating volume business to secure future growth. Two years prior, Sivers had acquired a company in Scotland and the two companies still operated under different brand names with separate websites and completely different visual identity.
SUNMICO was engaged on a part-time consultancy assignment for more than three years (2019-2022) to initially assess and make recommendations for more effective marketing and communications to support the crucial growth phase, and later to support the client’s journey to Nasdaq and beyond.
The consultancy services provided were a mix of strategic advice, project management and implementation support to help the client build brand awareness and secure future growth through step-wise scale-up activities in marketing and corporate communications.
Execution
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Workshops and interviews with management and cross-section of staff
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Brand review and assessment of marketing, product positioning and market awareness
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Gap Analysis (current vs. desired state), recommendations and improvement plans
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Target Audience Analysis
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Marketing Strategy and Planning, advice on marketing priorities, objectives and KPIs
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Product Value Proposition workshops
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Sourcing of creative agency (requirements gathering, RFP, evaluation etc) and rebranding support (name change, visual identity, new website)
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Channel and Content Strategy
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External Comms support, including:
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Brand awareness campaign ’At the heart of innovation’
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Social media strategies, content creation and publishing
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Tech PR planning, outreach and press briefings
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Results
The strategic marketing initiatives significantly improved brand recognition and positioning. The rebranding and targeted external communications efforts strengthened the company’s market presence, while the successful execution of digital campaigns and media outreach led to greater visibility and engagement with key industry audiences:
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315% increase in followers on Twitter (X) and 250% on LinkedIn in 14 months
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Doubled media coverage in 1 year
I strongly recommend Mimmis as a very competent, engaged and committed partner within the diverse area of Strategic Marketing. We used Mimmis and SUNMICO as a partner when we did a major rebranding exercise of the old Sivers IMA to the new Sivers Semiconductors including the implementation of a brand new digital platform.
Mimmis delivered excellent quality work from the early analysis throughout the planning and execution phase. Mimmis has also contributed after the completion of the rebranding of the company, where she has supported the company during various social media campaigns and the further development and exploration of technical media channels.
Mimmis is a very competent and skilled marketing professional, always with a positive and constructive attitude and a passion for delivering highly professional and high quality results. I strongly recommend her for anyone having the need for strategic marketing competences.
Patric Erlandsson, Senior Vice President Group Marketing & Communications, Sivers Semiconductors
I worked with Mimmis during her time at Sivers Semiconductors and our, at the time, ‘transformation’ into a more marketing-managed and ‘controlled’ company. Her broad experience and solid knowledge of Marketing management, as well as her hands-on approach to complex strategic issues impressed me.
An ability to ask clear, tough and sometimes sensitive questions with a professional follow-up made possible tangible results for Sivers.
Urban Scott, Sales Director, APAC, Sivers Wireless
I worked very close to Mimmis, a wonderful and inspiring colleague with a broad strategic marketing expertise. She is a great partner for constructive discussions, analysis, coaching and support, always with a structured mindset, contributing with valuable input to new ideas and suggestions within all areas in marketing and communications.
Ann-Charlotte Sundelin, Marketing & Communications Manager, Sivers Semiconductors