Client: Digital Nordix
Assignment
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Digital Nordix (DNX) was a Swedish startup delivering a secure, scalable and subscription-based Internet of Things (IoT) Data-as-a-Service for public, private and OEM networks based on the LoRaWAN™ (Long-Range Wide Area Network) technology. LoRaWAN was considered a cost effective alternative to cellular IoT and DNX wanted to become a leading LoRa network operator in the Nordics.
DNX enlisted SUNMICO to provide strategic B2B marketing advisory for business growth and partner marketing.
Execution
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Situation analysis
Business challenges and opportunities, competitor landscape, pros and cons of the LoRa technology, target groups, branding and marketing
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Strategic B2B marketing advisory
Recommendations on how to drive awareness and adoption of the DNX IoT / LoRaWAN offering in the Nordics through brand-building, website, content creation, digital marketing, PR, events, get-started offerings, ecosystem development and partner co-marketing
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Partner marketing strategy
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Situation analysis of existing partner collaborations and offerings
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Research and interviews with strategic partners in the IoT / cloud/ digital space to identify concrete areas of collaboration/capabilities for each partner
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What’s in it for them/for DNX?
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Identify partners’ experiences and skill levels in IoT/LoRa
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Articulate “complementary offerings”
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Joint challenges and opportunities to address
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Joint target audiences and use cases
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Go-to-market / Co-Marketing ideas and channels
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Presentation of results, recommendations and next steps to CEO
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Results
Digital Nordix was equipped with strategic marketing insights and recommendations that enabled them to make informed decisions on long-term B2B marketing and partnering strategies in the IoT space.