Client: Combient
Assignment
Combient leads a Nordic cross-industry collaboration network, aiding multinational corporations in their digital transformation. Comprised of 38 industry-leading enterprises and with support from top universities and startups, the network focuses on scaling industrial AI, upskilling the workforce, fostering cultural change, bringing research closer to the industry, and startups closer to corporations.
In 2018, Combient brought in SUNMICO’s Mimmis Cleeren on a 6-month consultancy assignment to gain strategic marketing advisory and project management support for how to:
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Evolve Combient’s brand online while creating a modern and consistent graphical profile for all corporate communucations
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Create a new website to support awareness, knowledge sharing, learning and development within the collaboration network
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Position Sweden and Finland as leading digital industry nations
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Position Combient and its associated companies as Digital Masters, supporting their digital transformation journeys
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Attract talent, startups and ecosystem partners with enabling technologies
Execution
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Situation analysis and brand review
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Target audience analysis
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Ideation and brainstorming workshops and requirements gathering for branding project and new website
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Recommendations and ideas for long-term brand building, thought leadership and content creation
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Project managed the sourcing process for a digital agency partner, developed agency briefing materials, Request for Proposal (RFP), handled agency evaluation, and created decision materials
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Developed case studies for knowledge sharing about digital transformation initiatives based on interviews with leaders in Swedish and Finnish industrial companies and start-ups
Results
Combient successfully evolved its brand experience online and significantly improved the company’s digital presence, resulting in increased brand recognition and positioning of Combient in the Nordics. The sourcing of a long-term digital agency partner resulted in a modern website that has stood the test of time, adding new functionality and content for knowledge sharing, learning and development within the collaboration network. Case studies like the one with Stora Enso and 20tree.ai about Intelligent Forestry contributed to increased understanding of the opportunities with AI and of how digital transformation can help Nordic multinationals transform their value chains, business models, products and services.